Monday, January 13, 2014

Network Marketing: Scam, or Viable Business Opportunity?

Network marketing is the chiropractic of the business world.  I say this with authority and confidence because I am a chiropractor.  For many years we were looked at as the charlatans of health care.  In recent decades, though, the profession has made great strides in proving its value and validity, both through anecdotal evidence as well as solid research.  However, in spite of this, I still hear prejudiced comments that we are not "real doctors."  We have come a long way, but we still have a long way to go.

To anyone in the network marketing world, this story must sound very familiar.  Just do an internet search on "Network marketing scams" and see the plethora of information that comes up.  Even when you are doing a legitimate search on network marketing, the search results are peppered with naysayers.

I'm going to tell you something that not many people realize.  It will immediately open your eyes up to the legitimacy of the network marketing industry.  In current times, most well known (we're talking Fortune 500 companies) traditional companies are involved in, or at least considering, how to sell their products through network and/or affiliate marketing. As an example, Discovery Toys markets their products exclusively through network marketing‚ with sales figures that excceed $100 million.  Sprint‚ MCI and AT&T make their long distance phone service available through network marketing companies. Major chains like Best Buy and Target use affiliate marketers to market their stores and products.

So, as the dark veil of scam has been lifted from network marketing just a little bit with that juicy tidbit of information, let's put this negative image to rest once and for all, shall we?
Here are the facts:
  1. MLM, or what is more commonly referred to as network marketing these days, has been around since the 1940s, with the vitamin company Nutrilite.
  2. In 1959, Amway was born.  They eventually took over Nutrilite, and MLM never looked back.
  3. The success of Amway drew attention; hence multiple network marketing companies were born.
  4. The people who ruin it for everyone came along.  They saw the potential for lucrative rewards, created a counterfeit version of MLM, and Ponzi and pyramid schemes were developed. This caused the network marketing business to become associated with the word "scam".
  5. At the urging through petition by ethical MLM companies, the government established ethical practices for a reputable MLM company and clearly defined what MLM is.
  6. MLM companies that are really just pyramid schemes get closed up relatively quickly as a result of the laws that have been put into place.
  7. Since MLM came into existence, the industry has evolved into a wide array of companies with a diverse range of products to sell, good compensation plans, and tools to help their marketers build their own business.  Despite all the bumps in the road, MLM is a thriving industry and a very good way to build a business for yourself.
If the above is true, why does the negative image persist?
Issues that enhance the "Network Marketing Scam" image are as follows:
  1. There is greater than a 90 percent failure rate in the industry because the people who sign up don't take action. They then blame the business model and perpetuate the "scam" image.
  2. Just like any other start-up business, it takes time and effort to build your network marketing business.  If people don't start getting a 4 figure monthly residual income check after signing up a few people, they think it's a "scam."
  3. Relating to point number 2, the marketing tactics by people already in the business are not sound.  Proper marketing must be done in order to create and duplicate success.  Otherwise, the network marketing scam image is perpetuated when promises are made of riches and free time within weeks of joining, but in reality those promises cannot be kept.
  4. The laws that were meant to protect MLM also hurt the MLM image, unfortunately. The idea of pyramid selling is also a mentality, not necessarily just a business structure. So, with any MLM compensation plan, the attitude of pyramid scheme gets easily applied to it, and people immediately think "network marketing scam."
  5. Most people you speak to about your network marketing business will never join you because it's not for them.  It takes persistence, perseverance, and maximum exposure of your business through solid marketing techniques to find the people who are cut out for network marketing.
  6. Network marketing gives people the impression it is easy to make money; the REAL truth is, network marketing is HARD.
So, with everything I just told you, where is the good news in all of this?  We have a reputable business model that has a somewhat tarnished reputation.  It's not as easy as it was once made out to be.  You must ask yourself this question, then: Are you truly cut out for this business?
Consider the following as you try to answer that question.
  • Do you want to continue working in a corporate job most of your life with the realization that you may never retire early and spend time with your family? For some people this is the easier route because at your J-O-B you just show up, put your time in, get your check, and leave.  Not much effort besides what your job requires, and there is a guaranteed income, even if it's not the amount you would like to have. OR...
  • Do you have an entrepreneurial spirit?  Being an entrepreneur doesn't mean you have to come up with an idea from scratch.  You are just as entrepreneurial if you see an opportunity and create your own destiny based on how you present that opportunity to the world.
My full and final assessment of network marketing is this: if you have ever wanted to own your own business, be your own boss, work from home, set your own hours, and not have a salary cap on how much you can earn, then you should consider network marketing.  You must not enter this business, though, if you think it's going to be easy, and you aren't willing to put in the work.

Do your due diligence; study the company (or companies) you are going to get involved in – in addition to the material they provide you, there are also websites that list the top network marketing companies.  Learn about their products.  Understand how you will get paid.  Ask questions.  Talk to other distributors.  Assess whether or not you yourself can duplicate a successful business model within that company.

Take your time with this decision.  You are going into business for yourself.  Once you figure out if you are ready to take your career into your own hands, move forward with confidence and a solid business and marketing plan.


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How To Achieve Real Success In Network Marketing

If you want to achieve success in network marketing, there are several things that people who have built a large business have in common. Here are a few things that are necessary for you to earn the income you desire.

1. You need to treat your busines seriously, and be coachable. The best way to learn how to be successful is to learn from others who are already achieving the success you wish, and then do the same.

2. To have success in network marketing you must have confidence in yourself and your ability. Our thoughts and attitudes play a big role in how successful we are at any endeavour. If you have doubts that you will do well, or you have low self esteem, it will be very hard for you to achieve any of your goals. People who do not believe in their ability to achieve find ways to sabotage themselves or else they blame others for their lack of success. You must take responsibility but also must believe you will get the results you are after, even if it does not seem to be apparent at the time. Spending some time each day in personal development is one of the best investments you can make.

3. Despite what you may have heard, you need to realize that it is not true that everyone is your prospect. When you understand that, you will save yourself a lot of time and avoid discouragement. Success in network marketing is about attracting people who are much like yourself. It is not about talking to everyone you meet. Most people have no desire to join an MLM or to take the products a company offers. So why shoud anyone waste time trying to convince them? Instead, learn how to attract people who will want what you have.

4. People who have achieved success in network marketing do not make excuses. They take personal responsibility for their actions. While others can teach you the strategies for building a successful business, it will ultimately be up to you to take the necessary action. No one can do this for you.

5. As much as possible, spend your time with success-minded people, rather than negative ones. People who know what they want in life, and are willing to do whatever it takes to get there, are the ones you want to associate with. Those with a negative mindset can have an adverse affect on you. While it might not be possible to avoid negative people entirely, try to limit yourself with them as much as you can.

6. You must have a burning desire to work for yourself, and not for someone else. People in MLM who have built large businesses have a strong entrepreneurial spirit and do not agree with the conventional wisdom that says we should work for someone else. Having that strong desire will get you through any discouraging times or setbacks you may have, because nothing will stop you from achieving your goals.

These are some of the things that people who are enjoying success in network marketing have in common.


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Achieving The Elusive Success In MLM

Success in MLM business is not as hard as many marketers may think. Thousands of marketers have failed in this promising industry because they did not know how to properly generate network marketing leads. Many are still struggling after years of being in the business because they use the wrong methods in trying to grow their business.

Creating success in MLM has become easier than before with the use of internet and the marketing techniques available at your fingertips. To be successful in your Multi Level Marketing business, you need to be committed to learning the effective ways of creating a steady flow of qualified leads.

The modern marketing techniques can help you achieve success in MLM because they can attract prospects to come to you instead of you looking for them. They also eliminate begging and chasing people that can lower your self-esteem.

The most important aspect in attaining success in MLM business online is generating pre-qualified leads. You may choose to purchase leads from any reputable company if you are in a hurry to start emailing people and building relationship with them. These leads may not cost you that low but they may give you results. However, generating your own leads can provide you with much better results because they are highly targeted to your niche.

To generate highly targeted leads online, you need to create a website or blog. Make sure that you will not be lured by the fancy website offered by your MLM company. It's a replicated website used by other thousands of marketers under the same MLM company as yours. It may be nicely built and content-packed for you but it won't give you the exposure you needed. This is because a replicated site has a very slim chance of being indexed by search engines. In addition, a replicated website mostly promotes your company and products. Therefore, this type of website won't help much in your goal of achieving success in MLM.

Once you have created your own website, write helpful contents for your visitors. Your target market consists of people whose problems are fixable by the product you offer. Be very careful when writing articles fro your site. Rather than pitching your business opportunity, provide prospects with valuable content related to their problems and the benefits of what you offer. Try to make your site an authority site that visitors will feel the need to visit your site again to seek information from an expert, not from a product affiliate.

It's important to note that having your own website alone doesn't guarantee success in MLM. You have to drive traffic to your website so internet searchers will find you. You can write informative articles and create videos and submit them to different websites with your link to your MLM website. You can also use social networking sites to get people to visit your site.

Success in MLM requires your time and effort but you will realize in the long run that the results it can provide you are more than worth everything you have invested.


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How To Generate Network Marketing Leads Using A Blog

Network marketing leads are essential for any successful Multilevel Marketing business, but many marketers find it difficult to look for prospects. Other networkers buy leads from reputable companies to instantly have their list of prospects.

Purchasing leads can come with a hefty price if you don't know which ones to get, even if they are free. The up-side is, if you know the right strategy to buying leads it can eliminate many of the hassles of trying to find prospects. Purchased leads can be helpful for marketers but no matter how targeted they are, you're still contacting strangers 'cold' compared to contacting the network marketing leads that you have generated on your own. Generating on your own does take time and skill, but it works much better because with each of these type of leads you have begun to establish a relationship.

Generating your own network marketing leads is both an art and a skill that you can learn.

The most important thing to remember when looking for prospects is that you're talking to real people and that you have to keep them interested with what they want, not what you want to say. It's all about them, not you. These people are not looking for a company or any product, but a solution to their problem. Find out what they want, consider their feelings and offer them a solution. Once you have their attention, build a relationship and partnership with them.

The internet has brought a huge advantage to MLM marketers when it comes to generating network marketing leads. You can start grabbing your share of this huge advantage by creating your personal website or blog. Create a brand for yourself and try to make yourself unique from the rest.

While others are busy pitching their business opportunity, try to make yourself valuable and sell "you." Let the people know that you are an expert and that you can help them solve their problems based on the capability of your product. This can be done by writing informative contents that talk about people's problems and how you can help fix these problems. Avoid talking about your business opportunity and your product because people are not interested in them.

Of all the online marketing methods, writing articles or blog posts is the most tedious task. You don't have to fret if you're not destined to be a great writer. As long as you know what to write and how to express your thoughts, you can write. If you think you can't do it, you can get the help of any of online writing services.

An opt-in form placed on your website or blog is the best tool in capturing your network marketing leads' contact information. Those who perceive you as an expert and want to get information from you will fill out the form. Offer more valuable information such as free video, report or ebook related to your niche in exchange of the contact details that visitors will provide.

Another tool that can prove helpful in generating network marketing leads is an auto responder. It allows you to send prewritten emails to your list of subscribers with just a few mouse clicks so you can start building a strong relationship with them. Follow up on your prospects consistently by providing them valuable emails. You can't expect to generate network marketing leads overnight, but it will happen if you use the right marketing strategies.


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How To Make Your Business Grow The Smart Way

Millions of people scour the Internet every day to look for products or services that can satisfy their needs or wants. From simple home supplies to luxury items, the virtual world lead people like you. You certainly want the best products or services that your limited budget can buy, right? So how come many online busines fail to generate mlm leads that can produce profits? Here's why, because online business owners sell or market products and services without considering the real needs of the market. Do you want to suceed in your online ventures? Then, you've come to the right place.

Think Like A Customer
The best approach to attract people or mlm leads to your business is understand your customers. For example, tire companies do not really sell tires. Instead, they focus on the safety that it can provide your family on a slippery road. Nobody is interested in rubber materials or stuff like that unless perhaps you're a race car driver. Rather, let the interest flow by making your product relevant to your audience. If they see the product as beneficial to their needs, then you could attract prospects. This is also the reason why overweight people are not attracted to any abdominal machines because they don't see the light at the end of the tunnel, only tedious exercises with an equipment.

Prospects are people so don't chase them by sending spammy mails, free ebooks, or cheap stuff. Don't pressure family and friends to sell a miracle cream because this approach simply doesn't work. Chasing people is exasperating since you need to pull up charts, show figures, and use various tactics that don't work. Successful marketers are busy developing products that naturally attract mlm leads. Putting effort on research and training achieves more mileage than sales presentations.

Know Your Market, Know Your Products
The very first thing you need to know is to understand how a sales funnel works. A good skin product can generate much attention from mlm leads by providing much information about its benefits. Create a site that contains fresh content about the skin product. Make people talk about since word-of-mouth is still effective. Post avideo in Youtube or speak about it in forums. Once you have hit people who are really interested in your product, then expect more organic visitors to your site. Call to action gently nudges them to make a decision. Once people visit your site frequently, then that shows interest. Build relationships rather than pushy sales talk.

Seek Advice from Good Mentors
Professional mentors can provide good advice to help you succeed. They can help you set up a real network marketing website that can generate mlm leads in a natural way. No hype just simple methods that emphasize product benefits that makes potential target customers interested.

Learn from experts not tacky salespeople. Get the mlm leads you always wanted to capture by doing it the right way. Stand out from the rest by avoiding pitfalls aforementioned. Start right by learning more yet doing less work.


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